The Social Networking Association formed in 1985, under the masterful leadership of Doris Wood and the board. In the early years, as the MLMIA (Multi-Level Marketing International Association), the organization became the first to recognize all categories that served the industry. Social Influencers, Social Networking, and Support Companies united, making the Association a formidable, unified force in business.
Since the Association's inception in 1985, the industry has witnessed challenges such as technological revolutions that unearthed the foundation of business and an increasingly diverse network with global connectivity. None of these challenges, however, disrupted the industry quite like social media.
Social media became the new business relationship playbook, the alpha, and omega for startups that left established companies to wonder after their place in the evolving landscape. Social media elevated individuals to their personal best and carried with it the gravity of social responsibility. The single biggest revolution to ever hit network marketing necessitated an Association change equal to the paradigm shift of social media.
A change in name to Social Networking Association, a name that embodied a heightened level of connectivity between members, was only the beginning. To respect the organization's history while reassessing modern members' needs and ensure a world-class community that elevated all members to their personal best, we sought a leader as dynamic and forward-leaning as Doris Wood and the board.
The Association found that visionary in Jim Lupkin
. Jim is at the forefront of the social media movement. He loves the industry and holds a fundamental belief that connectedness to the community brings success to all. Every business decision reflects his higher purpose: to positively and fundamentally change the world, one connection at a time.
The Association continues to be a strong presence for its members. The organization's commitment to cutting-edge industry news, talented expertise within its educational programs, and an unprecedented level of support to all members have never wavered.However, fundamental to the Association's evolution is a renewed commitment to being our best, knowing our best can only be found together. Join us.